I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
are you on the list?
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Things I’ve heard often in the last few months: ✅ Leads are ghosting you ✅ Attention spans are non-existent ✅ No one’s responding on social media ✅ AI is taking over the content game and adding even more noise in an already noisy space If marketing and sales are feeling hard because of everything I listed above, if you feel like you’re not getting any attention in the midst of endless noise, it’s tempting to respond by trying to be the noisiest person in the room. ✅ More content, more channels, more more more. What if I told you I disagree? That I believe the best answer for most of you is to twist while they turn. Don’t get louder to get try and get noticed. Go deeper and make sure you’re noticed. This is the entire philosophy behind my relationship marketing system. It’s one I’ve used for 15+ years as an entrepreneur, and one I’ve been teaching in my Build Your Relationship Funnel Bootcamps for 2+ years after you all begged me to break down my relationship marketing strategies into an affordable, action-oriented format. Bootcamp returns for its first 2024 dates in just under a month on March 12, 14 + 15 and early bird sales (and the $300 discount that goes with them) open next week. If you’re not yet on the wait list get yourself signed up now and you’ll be among the first eligible to grab your seat when sales open on Tuesday. Your marketing efforts don’t have to get lost in the noise. Come learn how to drive deep connections and deep sales, and get off this hamster wheel of noise. Questions about whether bootcamp is right for you? Hit reply and ask - I’ll get back to you. PS Build Your Relationship Funnel Bootcamp is back in a few weeks, the week of March 12th. Jump on the waitlist here to grab a $300 discount when enrollment opens next week! |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...
Question: Ever walked into a deli and offered the sandwich person a sandwich in exchange for the sandwich they make you? Offered to plow the driveway of the person you pay to clear yours after a blizzard? Collected some dirt from your garden to trade for new top soil at the garden center? Yea I didn’t think so. So then WHY IN THE WORLD are you constantly - and I mean constantly - telling me that you have no business and no hope to get booked to speak to your ideal clients via podcast...
When I lived in Denver I took full advantage of living 15 minutes from Red Rocks Amphitheatre. If you’re not familiar with it, it’s one of the most famous concert venues in the US and is nestled between a few giant… red rocks. It’s an honor and a privilege to play Red Rocks, and the bands that show up there know it. As a spectator you’re regularly treated to special set lists, pop up appearances by legends, and all kinds of magic moments that wouldn’t happen anywhere else. And Red Rocks is...