I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
reframing value exchange (aka yes you have something to offer)
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Question: Ever walked into a deli and offered the sandwich person a sandwich in exchange for the sandwich they make you? Offered to plow the driveway of the person you pay to clear yours after a blizzard? Collected some dirt from your garden to trade for new top soil at the garden center? Yea I didn’t think so. So then WHY IN THE WORLD are you constantly - and I mean constantly - telling me that you have no business and no hope to get booked to speak to your ideal clients via podcast interview, talk, workshop, guest teaching, whatever - because you don’t have a large enough audience to trade? Stop. Think about it. When you say this you are assuming that wherever you are hoping to show up (I call it borrowing an audience) only cares about trading audience for audience. That my friends is the same as trading sandwich for sandwich, clear drive for clear drive, or top soil for top soil. IT MAKES NO SENSE. Let’s flip the narrative and focus on what you can bring that’s valuable. I feel so strongly about this I recorded a podcast episode about it so I have something to send to every person who brings this up to me again (and this is a lot of people). This one’s short and sweet because I want to get to the point quickly, and because once and for all I want you to believe it. When I started borrowing valuable audiences I had about 50 people (or maybe less) on my email list because it wasn’t something I was focused on at the time. Exactly 0 people I approached asked or cared. Size. Doesn’t. Matter. Value Does. Do yourself a favor and listen now right here. |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
I’m a proactive person. When I moved into my house the water heater had outlived its expected life by 5 years. The plumber was surprised when I called to replace it - they’re used to people waiting for them to fail. I prefer to not wait until I have a flood in my basement. When a bat colony moved into my attic it was suggested we could ‘wait and see how it turned out’. No thank you - evict them (humanely) right now please. You get the picture. I get ahead of things. So you best believe that...
I always tell people to name the elephant in the room so I’m going to cut to the chase this week and name the elephant in the room: Over the last two months the US government has thrown the world we've known for the last several years into chaos, and the rate at which that chaos is being thrown around just keeps increasing. That’s particularly true if you’re in the United States like I am, and increasingly true if you’re anywhere in the world where US influence reaches (which is pretty much...
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...