I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
Introducing Sequence Over Strategy (first 3 episodes are now live!)
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Yes you read that subject line right! I am so excited to announce the launch of my new podcast, Sequence Over Strategy. And starting today you can catch the first 3 episodes wherever you stream your podcasts. We’re kicking things off with a bang with 3 of my favorite topics that I invite you to binge while you walk the dog, clean up the yard or whatever’s on your agenda this weekend: In the first episode I cover (you guessed it).... Relationship and traffic marketing. If you’ve ever wished my voice was in your head as you thought through your marketing plans (and I know you have, because many of you have told me) this episode is for you. In episode 2 we talk about how to ask the right questions in the right order using my old friend, the 5 Why’s framework. And in episode 3 I give a primer on how to restructure your network to support scale in your business. Every Sequence Over Strategy episode is anchored by a real question from a real entrepreneur, so you will recognize your own questions in these episodes. Going forward you’ll see a new episode every other week. The best way to make sure you never miss a show? Subscribe! Do that here if you’re on Apple Podcasts. Here if you prefer Spotify. And here if Amazon Music is your thing. If you love what you hear, I would be grateful if you'd leave a rating. Ratings allow the show to be seen by others and are always deeply appreciated. When you’ve had a chance to listen hit reply and let me know what you think! We’re only getting started! PS Have a question you want me to answer on the pod? Leave it for me here and I'll answer it on a future episode! |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
I’m a proactive person. When I moved into my house the water heater had outlived its expected life by 5 years. The plumber was surprised when I called to replace it - they’re used to people waiting for them to fail. I prefer to not wait until I have a flood in my basement. When a bat colony moved into my attic it was suggested we could ‘wait and see how it turned out’. No thank you - evict them (humanely) right now please. You get the picture. I get ahead of things. So you best believe that...
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A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...