Yes you read that subject line right! I am so excited to announce the launch of my new podcast, Sequence Over Strategy. And starting today you can catch the first 3 episodes wherever you stream your podcasts. We’re kicking things off with a bang with 3 of my favorite topics that I invite you to binge while you walk the dog, clean up the yard or whatever’s on your agenda this weekend: In the first episode I cover (you guessed it).... Relationship and traffic marketing. If you’ve ever wished my voice was in your head as you thought through your marketing plans (and I know you have, because many of you have told me) this episode is for you. In episode 2 we talk about how to ask the right questions in the right order using my old friend, the 5 Why’s framework. And in episode 3 I give a primer on how to restructure your network to support scale in your business. Every Sequence Over Strategy episode is anchored by a real question from a real entrepreneur, so you will recognize your own questions in these episodes. Going forward you’ll see a new episode every other week. The best way to make sure you never miss a show? Subscribe! Do that here if you’re on Apple Podcasts. Here if you prefer Spotify. And here if Amazon Music is your thing. If you love what you hear, I would be grateful if you'd leave a rating. Ratings allow the show to be seen by others and are always deeply appreciated. When you’ve had a chance to listen hit reply and let me know what you think! We’re only getting started! PS Have a question you want me to answer on the pod? Leave it for me here and I'll answer it on a future episode! |
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
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Question: Ever walked into a deli and offered the sandwich person a sandwich in exchange for the sandwich they make you? Offered to plow the driveway of the person you pay to clear yours after a blizzard? Collected some dirt from your garden to trade for new top soil at the garden center? Yea I didn’t think so. So then WHY IN THE WORLD are you constantly - and I mean constantly - telling me that you have no business and no hope to get booked to speak to your ideal clients via podcast...
When I lived in Denver I took full advantage of living 15 minutes from Red Rocks Amphitheatre. If you’re not familiar with it, it’s one of the most famous concert venues in the US and is nestled between a few giant… red rocks. It’s an honor and a privilege to play Red Rocks, and the bands that show up there know it. As a spectator you’re regularly treated to special set lists, pop up appearances by legends, and all kinds of magic moments that wouldn’t happen anywhere else. And Red Rocks is...