I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
my favorite - and yours - is on tap next week
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No, not April Fools (how I could go on for hours about how much I despise April Fools). Allison Davis! Allison Davis is on tap to be in the house next week and I hope you are too! Allison has generously agreed to join me next Wednesday, April 3rd, at my monthly free Tiny + Strong Table Talk Q&A and we’d love to see all of you there! If you don’t know Allison (if you don't we need to correct that immediately) she is my go to sales consultant for all things high ticket, service-based sales. She’s going to drop in and give us an all-time primer of a few things you can add to your sales process to speed up closing the deal - and (let’s be real) avoid getting trapped in what I lovingly call the “just following up” circles of hell when they're ghosting you and you're endlessly sending emails about "just checking in". This is the kind of content I beg her to come and drop on my 1:1 clients, and when she does they report immediate good things happening with their sales closing rates (and speed). Since we’re always tapping each other to help out with our 1:1 clients like that we figured why keep it behind closed doors? Let's bring that collaboration right on over to Tiny + Strong and share all the good with all of you. This is a no pitch, all value kind of hangout so if you are someone who sells higher end, service-based projects, please join us! The value is going to be out the roof. Register for free right here and we'll see you on Wednesday. |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
I’m a proactive person. When I moved into my house the water heater had outlived its expected life by 5 years. The plumber was surprised when I called to replace it - they’re used to people waiting for them to fail. I prefer to not wait until I have a flood in my basement. When a bat colony moved into my attic it was suggested we could ‘wait and see how it turned out’. No thank you - evict them (humanely) right now please. You get the picture. I get ahead of things. So you best believe that...
I always tell people to name the elephant in the room so I’m going to cut to the chase this week and name the elephant in the room: Over the last two months the US government has thrown the world we've known for the last several years into chaos, and the rate at which that chaos is being thrown around just keeps increasing. That’s particularly true if you’re in the United States like I am, and increasingly true if you’re anywhere in the world where US influence reaches (which is pretty much...
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...