I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
my favorite - and yours - is on tap next week
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No, not April Fools (how I could go on for hours about how much I despise April Fools). Allison Davis! Allison Davis is on tap to be in the house next week and I hope you are too! Allison has generously agreed to join me next Wednesday, April 3rd, at my monthly free Tiny + Strong Table Talk Q&A and we’d love to see all of you there! If you don’t know Allison (if you don't we need to correct that immediately) she is my go to sales consultant for all things high ticket, service-based sales. She’s going to drop in and give us an all-time primer of a few things you can add to your sales process to speed up closing the deal - and (let’s be real) avoid getting trapped in what I lovingly call the “just following up” circles of hell when they're ghosting you and you're endlessly sending emails about "just checking in". This is the kind of content I beg her to come and drop on my 1:1 clients, and when she does they report immediate good things happening with their sales closing rates (and speed). Since we’re always tapping each other to help out with our 1:1 clients like that we figured why keep it behind closed doors? Let's bring that collaboration right on over to Tiny + Strong and share all the good with all of you. This is a no pitch, all value kind of hangout so if you are someone who sells higher end, service-based projects, please join us! The value is going to be out the roof. Register for free right here and we'll see you on Wednesday. |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...
Question: Ever walked into a deli and offered the sandwich person a sandwich in exchange for the sandwich they make you? Offered to plow the driveway of the person you pay to clear yours after a blizzard? Collected some dirt from your garden to trade for new top soil at the garden center? Yea I didn’t think so. So then WHY IN THE WORLD are you constantly - and I mean constantly - telling me that you have no business and no hope to get booked to speak to your ideal clients via podcast...
When I lived in Denver I took full advantage of living 15 minutes from Red Rocks Amphitheatre. If you’re not familiar with it, it’s one of the most famous concert venues in the US and is nestled between a few giant… red rocks. It’s an honor and a privilege to play Red Rocks, and the bands that show up there know it. As a spectator you’re regularly treated to special set lists, pop up appearances by legends, and all kinds of magic moments that wouldn’t happen anywhere else. And Red Rocks is...