I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
real talk: is it working?
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I need you to get real with me, and in return I’m going to get real with you. Is your marketing working right now? And by working right now I mean is it bringing in consistent leads that produce the sales you need? What I do not mean by working is: -> You’re posting on email and social media on a schedule -> You’re receiving vague replies from a few people that go nowhere -> You occasionally hear from someone who might be interested in your services None of those things means your marketing is working (even though these are the most common examples I get back when I ask people if their marketing is working - they nod yes and then list things like this as evidence). These are only signs that you are implementing a marketing plan. But implementing a plan vs seeing a positive return on that plan (which is the point of implementing it) are two very different things. Here’s where I get real with you: if you are not seeing regular leads come in that turn into regular sales at the rate you want, YOUR MARKETING IS NOT WORKING. You should probably fix that. Step 1 to fixing it? Start by figuring out what’s wrong. How do you figure out what’s wrong? First you ask yourself whether you should be using relationship or traffic marketing. Step 2 to fixing it? Going all in on whichever side of that marketing continuum you fall on, either relationship or traffic. Good news! Whether you’re in step 1 or step 2, I have help coming your way. This coming Wednesday, March 6th, I’m hosting my monthly Tiny and Strong Table Talk Q&A and we’re going to be auditing funnels to figure out the answer to step 1: what’s wrong with your marketing. I’ll also be answering questions - click here to join us, it’s free and a wildly welcoming community. Already know what’s wrong and you know you need a relationship funnel? Come design it with me in my upcoming Build A Relationship Funnel Bootcamp. Sales opened to the waitlist this week and now I’m opening it to you. Join us by March 6th to save $300 and get in the door for only $1200. Questions on either? Hit reply and let me help! PS Join us Wednesday for March's Tiny and Strong Table Talk. We'll be diagnosing what's not working about your marketing - and how to fix it. Register for free right here. |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
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