I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
why a podcast, and why now
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Please tell me you have a phrase or 2 that sends a shiver down your spine every time you hear it. For example, “Wait what does your dog have in his mouth” will send me shuddering every single time (especially if it’s on the beach, and I know the inevitable answer will be ‘dead fish.’ TMI? Sorry, welcome to my life). A less graphic but equally traumatic example of mine would be “I noticed you’re doing [insert thing I’m doing] with your business”. That one’s usually coming from a well-meaning client who has noticed something about my business that doesn’t exactly line up with what I’m teaching them to do at the moment. It makes me want to run and hide because usually they’ve caught me red handed. Guilty as charged. I’m human, and as humans we don’t always do for ourselves (or our businesses) what we know we should and what we do for others. But sometimes (90% of the time) I do follow my own rules, which is why I was thrilled when this week’s podcast question came in asking (very meta’ly) for me to break down exactly why I started this podcast, and why I started it now. I loved answer this question because I know everyone loves a good peak behind the scenes, and I had so much fun pulling back the curtains to share how I, very specifically and intentionally, followed sequence over strategy principles choosing why and when to launch this new show. Catch the episode right here. PS Have a question you want me to answer on the pod? Leave it for me here and I'll answer it on a future episode! |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
I’m a proactive person. When I moved into my house the water heater had outlived its expected life by 5 years. The plumber was surprised when I called to replace it - they’re used to people waiting for them to fail. I prefer to not wait until I have a flood in my basement. When a bat colony moved into my attic it was suggested we could ‘wait and see how it turned out’. No thank you - evict them (humanely) right now please. You get the picture. I get ahead of things. So you best believe that...
I always tell people to name the elephant in the room so I’m going to cut to the chase this week and name the elephant in the room: Over the last two months the US government has thrown the world we've known for the last several years into chaos, and the rate at which that chaos is being thrown around just keeps increasing. That’s particularly true if you’re in the United States like I am, and increasingly true if you’re anywhere in the world where US influence reaches (which is pretty much...
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...