I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
you’ve been asking and now she's here! (podcast trailer inside!)
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I am over the moon to share with you a sneak peek of a project I’ve been working on (and telling you about) for a few months now. (drumroll please....) Welcome to Sequence Over Strategy, my new podcast made specifically for each and every one of you for when you....
And I'm thrilled to share the trailer with you today. Check it out right here. (for you Spotify folks) (or here if you prefer Apple Podcasts) (or here if you’re an Amazon person). Sequence Over Strategy was designed and developed with the help of the amazing Jay Acunzo to build you an on demand reference library of exactly how to build your business so that it's sustainable, stable and works and grows however you want it to work and grow. Episodes will be released every other week starting next week (!!!) when I’ll drop the first 3 episodes for you. While we wait, check out the trailer, hit subscribe on your preferred podcast platform and I can’t wait to meet you there next week! |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
I’m a proactive person. When I moved into my house the water heater had outlived its expected life by 5 years. The plumber was surprised when I called to replace it - they’re used to people waiting for them to fail. I prefer to not wait until I have a flood in my basement. When a bat colony moved into my attic it was suggested we could ‘wait and see how it turned out’. No thank you - evict them (humanely) right now please. You get the picture. I get ahead of things. So you best believe that...
I always tell people to name the elephant in the room so I’m going to cut to the chase this week and name the elephant in the room: Over the last two months the US government has thrown the world we've known for the last several years into chaos, and the rate at which that chaos is being thrown around just keeps increasing. That’s particularly true if you’re in the United States like I am, and increasingly true if you’re anywhere in the world where US influence reaches (which is pretty much...
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...