I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
you’ve been asking and now she's here! (podcast trailer inside!)
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I am over the moon to share with you a sneak peek of a project I’ve been working on (and telling you about) for a few months now. (drumroll please....) Welcome to Sequence Over Strategy, my new podcast made specifically for each and every one of you for when you....
And I'm thrilled to share the trailer with you today. Check it out right here. (for you Spotify folks) (or here if you prefer Apple Podcasts) (or here if you’re an Amazon person). Sequence Over Strategy was designed and developed with the help of the amazing Jay Acunzo to build you an on demand reference library of exactly how to build your business so that it's sustainable, stable and works and grows however you want it to work and grow. Episodes will be released every other week starting next week (!!!) when I’ll drop the first 3 episodes for you. While we wait, check out the trailer, hit subscribe on your preferred podcast platform and I can’t wait to meet you there next week! |
Hi! I'm Michelle Warner
I'm here helping service-based professionals (I see you creatives, service providers, agency owners...) build stable, sustainable businesses that profit in all the right ways, including energy and time. I talk a lot about sequence over strategy - that doing things in the right order is more important than nailing any particular strategy. I also talk about the difference between relationship and traffic marketing - and how to exit the relying on referral rollercoaster.
A few weeks ago I wrote asking you to tell me what was going on out there - I wanted to know what was working, what wasn’t, what you were celebrating and what was keeping you up at night. I wish I could say I was surprised by what I heard but I really wasn’t. Two big trends stood out: Conversion. Conversion is hard right now, especially for new leads. Previous leads and customers are continuing to show up, but it’s harder than ever to find - and close - new business. A lot of you were...
Question: Ever walked into a deli and offered the sandwich person a sandwich in exchange for the sandwich they make you? Offered to plow the driveway of the person you pay to clear yours after a blizzard? Collected some dirt from your garden to trade for new top soil at the garden center? Yea I didn’t think so. So then WHY IN THE WORLD are you constantly - and I mean constantly - telling me that you have no business and no hope to get booked to speak to your ideal clients via podcast...
When I lived in Denver I took full advantage of living 15 minutes from Red Rocks Amphitheatre. If you’re not familiar with it, it’s one of the most famous concert venues in the US and is nestled between a few giant… red rocks. It’s an honor and a privilege to play Red Rocks, and the bands that show up there know it. As a spectator you’re regularly treated to special set lists, pop up appearances by legends, and all kinds of magic moments that wouldn’t happen anywhere else. And Red Rocks is...